Differentiate or Die
Original price was: 20.000 ₫.15.000 ₫Current price is: 15.000 ₫.
“Differentiate or Die” by Jack Trout and Steve Rivkin is a classic marketing guide with a stark warning: in a competitive world, your business must be unique to survive. The authors argue that if you don’t give customers a compelling reason to choose you over others, you’ll be forced into price wars you can’t win. The book provides practical strategies and real-world examples on how to find and own a unique position in the customer’s mind.
The book you’ve shared is the second edition of the international best-seller “Differentiate or Die: Survival in Our Era of Killer Competition” by marketing legends Jack Trout and Steve Rivkin. The Vietnamese title on the cover, “Khác Biệt Hay Là Chết,” is a direct and powerful translation of the original.
This is a foundational text in modern business and marketing strategy. The book’s core message is brutally simple: in today’s overcrowded and fiercely competitive marketplace, you must establish a clear point of difference in the mind of your customer, or you will be forced to compete on price alone—a battle most businesses eventually lose. Being just “better” is not enough; you must be different.
Trout and Rivkin provide a compelling, no-nonsense guide filled with real-world case studies of successes and failures. They outline various practical strategies for a business to differentiate itself, such as:
- Being the first in a new category.
- Owning a single, powerful attribute (e.g., Volvo owning “safety”).
- Having a unique heritage or story.
- Specializing in a specific niche.
- Creating a preference for how your product is made.
The book is an urgent call to action for any business leader, marketer, or entrepreneur to find their unique position and communicate it effectively, because failing to do so means becoming an invisible commodity destined to fade away.
