The book shown is “Steal These Ideas!: Marketing Secrets That Will Make You Success” by veteran marketing executive Steve Cone. The Vietnamese title is a direct translation: “Đánh Cắp Ý Tưởng” (Stealing Ideas).
This book is a highly practical and actionable guide, described by Steve Forbes as “An incredible cache of ever-insightful tips and ideas.” Instead of focusing on dense theory, Cone provides a treasure trove of hundreds of field-tested marketing strategies, tactics, and secrets gathered from his extensive career leading marketing for major corporations like Citigroup and American Express.
The provocative title encourages readers to do exactly what it says: take these proven ideas and apply them directly to their own businesses. The book is structured as a collection of concise, powerful tips covering the entire marketing spectrum, including:
- Branding and advertising
- Public relations
- Customer relationship management
- Direct marketing
It is designed to be a go-to playbook for marketers, entrepreneurs, and business leaders at any level. It cuts through the jargon to offer clear, straightforward advice on what works in the real world to attract customers, build loyalty, and drive success.